Build an email list your Etsy shop actually owns.
Plain-English guides for handmade sellers: what Etsy's rules allow, which free tools fit a small shop, and how to turn one-time buyers into subscribers, the consent-first way.
Start here
All guides
Can You Email Your Etsy Customers? What Etsy's Rules Say, and How to Build a List the Right Way
Etsy doesn't let you add buyers to a mailing list without consent. Here's what the rules say and how to build an email list the right way.
Best Free Email Marketing Tools for Etsy Sellers (2026)
Kit, MailerLite, systeme.io, and beehiiv compared: the best free email marketing tools for Etsy and handmade sellers.
Kit vs MailerLite for Etsy Sellers: Which Free Plan Fits a Small Shop?
Kit vs MailerLite for Etsy and handmade sellers: free plan limits, automations, and which one fits a small shop.
How to Add a QR Code Email Signup to Your Etsy Package Inserts (Step by Step)
Step-by-step: add a QR code email signup to your Etsy package inserts with a free Kit or MailerLite landing page, within Etsy's rules.
How to Make a Free Website for Your Etsy Shop (and When It's Worth Paying for a Domain)
Three free ways to build a simple website for your Etsy shop, what to put on it, and when a $10–$12/yr domain is worth it.
Get one useful email a month
Short, practical tips for growing a list and a simple website for your handmade shop. No spam, unsubscribe anytime.
By subscribing you agree to our privacy policy.